Kevin,
When it comes to bodywork and priming, you're likely to get 20 different
answers from 20 people. That said, here's my version.
I used WLS and thought it worked fine. Really blow off the surface
first to get the dust out of the pinholes or the primer won't soak down into the
holes. Roll on the first two coats with a foam roller, using a Bondo
squeegee to work it down into the weave. Then roll it smooth after
squeegeeing. No reducer in the rolled on coats. Sand the first two
coats.
I would spray all additional coats. The thing about rolling is your
primer buildup is only as thick as the thinnest part of your
coat. And when you roll, you get texture. It takes a few strokes of
sanding to knock off the texture and there's very little primer buildup left to
fill your low spots. I probably wasted 2 gallons of very expensive primer
learning that lesson. Spraying gives a smooth and even
thickness coat. I sprayed WLS with very little reducer added, just
enough so it would spray well through the gun. I wanted maximum
build. Unlike paint, primer practically dries before it hits the hangar
floor. So masking and cleanup aren't that bad in my opinion. I
bought a cheap HVLP gun at Harbor Freight and it worked very well with WLS and
other primer-surfacers I used. The left over reducer works great for
cleaning the gun.
The time you save in rolling over spraying is not worth it when you figure
in the amount of primer that's wasted due to the roller texture.
Mike Easley
Colorado Springs
Super ES
PS I tried water based primer and it had less build and takes longer
to dry than the WLS.