> he knew he would get (customers) which were the "low hanging fruit"
(wealthy professionals).
> LOW HANGING FRUIT???
> Should we be insulted or complimented?

More than likely I suspect you were amused and sharing with the rest of us.
But... just in case you or others might really be wondering...

Neither... Lance was not the first to use that saying. That term was used
all the time at the computer manufacturer I worked for from 1986 to 1996. I
imagine the saying was not originated there either. It is a common marketing
term that just means getting the benefits that are easiest to obtain.
Selling high ticket items to wealthy professionals (assuming that those
items would appeal to a decent number of professionals) would be a good
example of picking the "low hanging fruit". Anyone in business should first
target the "low hanging fruit". It is similar to the 80/20 rule.

Hopefully no one will be bothered by Lance's reference.

Don Parsons
ES-166-FB - N198TD (Reserved)