Tracy,
This coating looks like many we used to put on air cooled motorcycle heads and cylinders. It is likely much better than some of the paints we used. Black body radiation is a well known principle, and this coating is better locked into the aluminum so should be better. (They do mention the coating is black on the site.) Black Anodize and various other coatings are often used on solar water heating systems as it absorbs heat faster too. (Black body radiation also lead the manufacturers of the solar heating panels to suggest draining them if you live in any area that gets NEAR freezing temperatures as the panels would freeze well before the water in the pipes because the black surfaces would give up their heat more easily.
Bill